The value of local schoolboy football was underscored yesterday when local Telecoms firm LIME announced a $150million – 5 year sponsorship deal between themselves and ISSA to become exclusive sponsors of the Manning and DaCosta Cups. LIME swooped in after previous sponsors Digicel three year deal ended at the end of last season.
The value of local schoolboy football was underscored yesterday when local Telecoms firm LIME announced a $150million – 5 year sponsorship deal between themselves and ISSA to become exclusive sponsors of the Manning and DaCosta Cups. LIME swooped in after previous sponsors Digicel three year deal ended at the end of last season.
The 2013 schoolboy season will kick off on Saturday, September 7, with a double-header at the Montego Bay Sports Complex in Catherine Hall, St James. Defending Manning Cup champions St George’s College will tackle Camperdown High at 3 p.m. and this will be followed by Glenmuir High against Denbigh High, at 5pm.
Speaking at the launch of the competition at the Terra Nova Hotel, Carlo Redwood, LIME’s vice-president of marketing, said “We believe that a football competition like this, that has impacted the lives of so many Jamaicans including leaders in various industries, and is, no doubt, now shaping the leaders of tomorrow, deserves a place of prominence on LIME’s sponsorship calendar.”
“We want to bring back the glory days of schoolboy football, we want to encourage fans to support their teams. You will be seeing new and innovative ways of promoting and marketing schoolboy football. And we look forward to a high level of disciplined football,” he stated.
“Today feels special. We have been supporting schoolboy football for many years and we are happy that BIGGA is now associated with it,” Francois Chalifour, Wisynco’s director of development and marketing said after revealing that his company has come on board as associate sponsor in a three-year deal worth $45 million.
“Our initial agreement is for three years, but we want to be involved for much longer. We charge the teams to compete hard and do well,” he said.
Sabrena McDonald, Burger King’s sales and marketing manager, said “Burger King is looking forward to playing its role at the schoolboy level. We are happy to support ISSA and tip our hats off to the coaches who have put in the hard work. We also encourage the schools to play hard but fair.” Burger King are also associate sponsors of the competitions.
ISSA’s president Dr Walton Small welcomed the new sponsors. “It is time for the most anticipated football competitions – ISSA/LIME Manning and daCosta Cup – and we take the opportunity to welcome our sponsors, LIME, Wisynco, and Burger King. Also our media partners, the RJR Communications Group,” Small said.
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