Photo: Lenny “Teacha” Hyde, coach of Kingston College, poses with the brand new LIME Super Cup
Kingston, Jamaica – September, 4,2014 – Telecommunications firm LIME, title sponsors of the ongoing LIME/ISSA School Boy Football competition, this morning announced that a new competition, the LIME Super Cup, is expected to bring new innovation, energy and excitement to the ever popular secondary school football competition when introduced in October.
Making the announcement was Carlo Redwood, LIME’s Vice President of Marketing who revealed that the competition scheduled to start on October 18 will see the top 8 teams in the Manning and Dacosta competitions matched up in a 4 week National Knockout tournament.
“The LIME Super Cup winner will be a National School Boy Knockout Champion” stated Redwood who shared that a “significant investment will be made by LIME in the marketing of LIME Super Cup as well as patron experience at the games.” His presentation also cited famous local football rivalries, for which Redwood says, the LIME Super Cup will spawn the “settling of all arguments”.
Adding to the highly anticipated football series, LIME will also be infusing an overall cash prize investment of $2,250,000 for the participating schools.
“All 16 teams qualifying for the first round (Round of 16) will receive $25,000, at the Quarter-final stage the advancing teams will receive $50,000 each, while at the Semi-final stage , the top 4 teams will receive $100,000 each. The top 2 teams making it to the finals will get $200,000 while the Champion will receive $625,000.” Redwood explained. At the end of the competition, the overall champion will collect a grand total of one million dollars towards a school development programme.
The LIME ‘Golden Boot’ will be presented to the top Goal Scorer at the end of the tournament.
The Manning Cup participants will comprise the 7 first-round group winners and the top second place team while the 8 winners of the Dacosta Cup inter-zone round will comprise their opponents. In this single game knockout tournament, each game day will present a double-header, with 30 minute extra time period or penalty shootouts assigned if the game is drawn.
The four selected venues include the West Pow Complex– St James, Juicy Beef Complex – Clarendon, The National Stadium and Sabina Park in Kingston. Redwood indicated the LIME will be funding the cost of participation including travel and apparel for the teams.
“Our goal is to make this competition innovative and attractive to not only current fans of schoolboy football but all fans who love exciting football” Redwood expressed in closing.
A number of major sponsors were also named at the launch including international mobile phone manufacturer Huawei, Pepsi and apparel sponsor Nike, through its local distributor Locker Room Sports. Media sponsors include IRIE FM, ZIP FM, the Jamaica Observer, TVJ and TVJ Sports Network.
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