Hyde is newest LIME Ambassador

L-R LIME’s Carlo Redwood joins the telecoms firm’s newest brand ambassador Jaheel Hyde ( 2nd left) and family, Angela Hussett, Lenny ‘ Teacha’ Hyde, and his brother Jhamie at the launch of the 2014 Youth View Awards on Thursday, January 8. LIME announced its sponsorship of the athlete during the event.

Seventeen year-old multi-talented athlete, Jaheel Hyde has been welcomed as the youngest brand ambassador for premier telecommunications firm, LIME.

Hyde, who currently holds the titles of World Youth & World Junior Champion in the1 10m and 400m Hurdles as well as the world youth record-holder in the 110m Hurdles set at the 2014 Youth Olympic Games atop his list of impressive athletic achievements, will benefit from the company’s investment in his undeniable talent through the multi-year arrangement. This move makes him one of a select few athletes to receive corporate endorsement so early in his career.

Currently pursuing sixth form studies at Wolmer’s Boys School, Hyde’s deal with the telecoms firm was brokered by his management company, GCMC led by Track & Field aficionado, Garfield Coke, and will cover technical services including, nutrition, physiotherapy, grooming and mental coaching for the young athlete.

“Being picked for Team LIME is a great honour and one that allows me the opportunity to further my dream of becoming a professional athlete while representing a company that is doing great work, not only in Jamaica, but across the region.” shared Hyde.

” I want to thank them for believing in me and, like LIME, I have the inevitable goal of becoming Number One – optimally rounded, brilliant and known for producing stellar performances.” he furthered.

Commenting on the new partnership, LIME’s Carlo Redwood said, “We are excited about the opportunity to get involved with and support Jaheel’s transition to the next level as a professional. We will be pouring in our full energy as his sponsor to ensure that he is on track in achieving his fullest potential.” Redwood added.

Hyde’s first call of duty will be during LIME’s sponsorship of the Youth View Awards (YVA’s) scheduled for February 21. He will also be included in the company’s promotional campaigns and other youth-oriented projects.

“It was an easy decision to associate our brand with Jaheel. He is bright, talented, disciplined, and we believe ready to take on what promises to be an exciting journey as we strengthen our connection with the youth market.” Redwood pointed out.

Following the completion of a successful season in the ISSA/LIME School Boy Football Competition and the inaugural LIME Super Cup Tournament, Hyde has now turned his attention to preparations for the upcoming 2015 track and field season.