With another Super Bowl now in the books, Supreme Ventures has expressed satisfaction at the response to its JustBet sports betting sales on Super Bowl Sunday (February 2, 2014) and optimism towards the growth of sports betting sales on Sundays.
With another Super Bowl now in the books, Supreme Ventures has expressed satisfaction at the response to its JustBet sports betting sales on Super Bowl Sunday (February 2, 2014) and optimism towards the growth of sports betting sales on Sundays.
JustBet sales this past Sunday were just under J$1 million, while total JustBet wagers on the Super Bowl came in at almost J$2 million. Meanwhile, overall sports betting sales for the Super Bowl were well over US$100 million in the USA, with estimated worldwide sales exceeding US$200 million.
February 2, 2014 was the first Sunday that sales of the JustBet sports betting product became available islandwide. Currently, JustBet has a point-of-sale agent network of more than 120 locations, of which approximately 90 are licensed through their Gaming or Betting Lounge operation to sell sports betting on Sundays.
Commenting on the Super Bowl sales, Andrei Roper, Senior Marketing Officer for sports betting at Supreme Ventures said, “There has been a rapid increase in popularity for the NFL in Jamaica.” He also commented that “JustBet is pleased that we were able to offer bets on the day of the Super Bowl. It is critical to fans and punters who follow and research their sports closely, to be able to bet right up to just before the match. This allows players to evaluate weather conditions, injury reports or any other factors which they believe may affect the outcome of the game. You may recall that initial weather predictions for the Super Bowl were for freezing and snowy conditions, which dramatically changed at the last minute. Developments like these could affect a punter’s bet choice.”
Roper continued: “We at JustBet are confident that Sunday betting will facilitate even greater growth, given the number of NBA, Barclays Premier League and other European football leagues, international cricket and other events that are played on a Sunday, not to mention the upcoming FIFA World Cup in Brazil.”
Worldwide, Sports Betting represents a US$50 billion dollar industry of which Football (soccer) represents around 50% of the Market. The Super Bowl is watched by over 100 million persons in the USA and a potential worldwide audience of 1 billion.
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